About Us

Our story starts with a young cyclist who grew the creation of a New Zealand Bike Emporium…

Founded in a time pre-internet, email and when faxes were the latest communication device! A classic phone call, snail mail or a face to face visit were the ways of contacting a store. Originally, Scotty Browns was a first of its time, NZs first mail order bicycle catalogue in full colour. Blowing the competition away with world’s leading road bike brands and pricing. Driven by a persistent passion for both cycling and delivering unbelievable personal service, the success of Scotty Browns was inevitable, and the birth of the Bike Emporium began.


Now over 30 years strong, we have built our pedigree as a premium cycling store. Building a strong and reputable biking culture. Above all, service remains as our uppermost cornerstone and you’ll feel this the second you walk in the store. Whether you are purchasing your first bike, building a bike of your dreams. Because we all ride, we all understand. If you have your bike dreams sorted for now you might need the best in the to work on your bike! So you can trust our workshop team to fulfil any service from wheel building, suspension rebuilding, and bike fitting as if it were our own. The culture and exuberant passion from our team are the reason you’ll keep coming back.


Passion comes from the heart, so our shop offerings are exclusive to products that we would use and believe in. The cycling world is simply that, a world full of choices beyond our comprehension! With years of expertise, we make it simple for you, by offering a handpicked range of bicycles and bike accessory selections. Most prominently illustrated is our in-house designed, Scotty Browns Bike Emporium apparel. Designed in house and brought to life by the riders that wear it and seen all the way through to our thoughtfully handpicked bikes and accessories and customization services. From shoes, to wheels, tires, and even down to sports food, we will rate every product you take home. In a nutshell, you can trust us, knowing that what you use, we would too…. What’s even better than saying it, is seeing it. You can count on catching any member of the Scotty Browns Bike Emporium team out riding and competing on the road, on the mountain bike trails, here in New Zealand and abroad. Plain and simple biking makes us smile and sharing that joy with our customers makes us smile even more!


So…… Walk into the store, feel welcomed and feel free to ask questions. Let us guide you and advise you in an unrushed, positive and memorable environment. We care, we really do, and you’ll feel this and become an absolute raving fan of our store. 30 years on from birth, be part of the winning equation!