{"product_id":"factor-elara-sram-force-bike","title":"Factor ELARA SRAM Force Bike","description":"\u003ch3\u003e\u003cspan\u003eFactor ELARA — Pure Gravel Race Speed\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFast gravel just got faster.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe Factor ELARA is built for riders who aren't interested in backing off when the road gets rough. This is a gravel race bike with one clear mission: carry serious speed across seriously rough ground.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eDeveloped for the fastest gravel races in the world, the ELARA takes the speed and handling philosophy of Factor's road race bikes and adapts it for the demands of modern gravel racing. Developed alongside Factor Racing athletes, it evolved from an update of the OSTRO Gravel into a completely new platform built around one goal — going faster.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWith massive tyre clearance, the ELARA is designed to keep charging when the surface starts throwing everything at you. Bigger tyres can absorb impacts, reduce rolling resistance across broken surfaces and reduce the risk of punctures, meaning you can hold your speed without constantly picking your way through the rough stuff.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe result is a bike that feels sharp and responsive when you're pushing hard, yet planted and composed when the terrain gets seriously rough. Exactly what you want when every second counts.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe ELARA isn't designed simply to make gravel more comfortable. 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Multiple stem lengths and bar widths available\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.2255%; height: 19.5938px;\"\u003e\u003cstrong\u003eGroupset\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.4673%; height: 19.5938px;\"\u003eSRAM Force E1 XPLR including powermeter 1 x13-speed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 34.2255%;\"\u003e\u003cstrong\u003eBottom Bracket\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.4673%;\"\u003e\u003cspan\u003eCeramicSpeed T47A Aluminium cups\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.2255%; height: 19.5938px;\"\u003e\u003cstrong\u003eCrankset\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.4673%; height: 19.5938px;\"\u003e165\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.2255%; height: 19.5938px;\"\u003e\u003cstrong\u003eCassette\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.4673%; height: 19.5938px;\"\u003e10-46\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.2255%; height: 19.5938px;\"\u003e\u003cstrong\u003eWheelset\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.4673%; height: 19.5938px;\"\u003eBlack Inc 64\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 34.2255%;\"\u003e\u003cstrong\u003eMax Tire Clearance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.4673%;\"\u003e\u003cspan\u003e57mm measured\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 34.2255%;\"\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 65.4673%;\"\u003e\u003cspan\u003eDowntube storage bag\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Factor","offers":[{"title":"UD Matte \/ 52","offer_id":45398555426998,"sku":null,"price":19700.0,"currency_code":"NZD","in_stock":false},{"title":"UD Matte \/ 54","offer_id":45398555459766,"sku":null,"price":19700.0,"currency_code":"NZD","in_stock":false},{"title":"UD Matte \/ 56","offer_id":45398555492534,"sku":null,"price":19700.0,"currency_code":"NZD","in_stock":false},{"title":"UD Matte \/ 58","offer_id":45398555525302,"sku":null,"price":19700.0,"currency_code":"NZD","in_stock":false},{"title":"Virescent Blue \/ 52","offer_id":45398555558070,"sku":null,"price":19700.0,"currency_code":"NZD","in_stock":true},{"title":"Virescent Blue \/ 54","offer_id":45398555590838,"sku":null,"price":19700.0,"currency_code":"NZD","in_stock":true},{"title":"Virescent Blue \/ 56","offer_id":45398555623606,"sku":null,"price":19700.0,"currency_code":"NZD","in_stock":true},{"title":"Virescent Blue \/ 58","offer_id":45398555656374,"sku":null,"price":19700.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0200\/7688\/files\/Sram_Elara_Virescent_Blue-sram-force_792a4e50-4148-4739-9a1d-1b42f9037be1.jpg?v=1788556479","url":"https:\/\/scottybrowns.com\/products\/factor-elara-sram-force-bike","provider":"Scotty Browns Bicycle Emporium \u0026 Workshop","version":"1.0","type":"link"}